Economic-Impact Study

By Steve Yeskulsky Often in these challenging times, parks and recreation professionals are asked to quantify the economic viability of an event or program. By grading an event primarily on customer surveys, participation and profit margin, it is conceivable such an event could be marginalized. Economic-impact analysis, while highly contested by some economists, can be an invaluable tool in depicting the validity of a program to officials and governing boards. Although it does require some research and social-science aptitude, an …

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