Disaster Diverted

Known for its 32 miles of sugar-white sand and sports facilities, the coastal communities of Gulf Shores and Orange Beach, Ala., were thrust into the national spotlight due to the April 2010 explosion of the Deepwater Horizon rig. Facing an almost insurmountable battle of public perception, the Alabama Gulf Coast Sports Commission, along with its parent organization, Gulf Shores and Orange Beach Tourism (CVB), worked diligently on numerous fronts to face this unprecedented challenge head-on. The following narrative explains the …


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