Deep Pockets Not Required

In group classes—such as water aerobics and deep-water toning—camaraderie is typically one of the characteristics participants appreciate. But the one aspect of the program that might be self-sustaining is the funding. The town of Cedarburg in Wisconsin discovered a way to offer a toning program that is entirely self-supporting, meaning taxpayers do not subsidize it. In fact, all of the programs offered by the department—Little League, flag football, pickleball, and deep-water toning—stand on their own. Sponsorships from area businesses and …


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