Community Fitness Challenges

Since 2004, the program has been through various renditions that involved everything from counting the number of steps participants took to awarding points based on the rigor of an activity.

Another version invited businesses to face off, and still yet to come is putting school-aged children to the test.

Snarr says regardless of the activity, it’s important for people to get up and move, and sometimes they may need a little motivation from their neighbors and friends.

“Mental fitness requires physical fitness to get the endorphins going,” he asserts. “It’s really simple. It’s just a matter of people saying ‘I can do it’ and sticking to it.”

Christine Schaffran is the editor-in-chief for PRB magazine. Reach her at (866) 444-4216 or


Secrets For Success

  • Involve city officials and local “celebrities.” The name recognition will hopefully encourage others to participate.
  • Partner with local medical facilities. Professionals can offer the necessary tools to live a healthy lifestyle.
  • Make it fun. Create themes that change from year to year, and make it easy to participate.
  • Give the program a time limit. Eight weeks seems to be the cutoff. If it’s too long, people will become bored or frustrated. Consider offering a program in the winter so people are not distracted by other activities.
  • Use tools such as direct mailing, ads in local newspapers and community directories, and Facebook posts to get residents revved up.
  • Sweeten the pot with incentives. Offer discounts on memberships to the community rec center (50 percent off during enrollment for the fitness challenge). Giveaways such as T-shirts, water bottles, and pedometers all can be motives to participate.
  • Award prizes. Ask local eateries and entertainment venues to donate gift cards for the winner or winners. Looking for prizes that don’t cost a dime? Give away a free yearlong membership to the grand-prize winner.






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  1. Get “RevvedUP” About Fitness
  2. Fitness Cycles
  3. Sports & Fitness Q&A
  4. Building Community
  5. Funding Fitness

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