Calling All Swimmers!

Meanwhile, adults are placed with other adults and a single coach. Good conversation with an interest in their lives seems to help them relax.

Reaching Out To All Swimmers

Recently, in response to a need for an adaptive aquatic program, staff members implemented a class for those with special needs. It was made clear to those who wished to enroll that the program instructors do not have special certification, but a willingness to tailor a regular program to the special needs of each student.

The course is offered at the same cost as for other classes. In an effort to individualize each class, input is gathered from the parent/caregiver on the needs of each student. The adaptive aquatic class also is offered with low instructor ratios to dedicate the appropriate amount of attention to each student’s needs.

Revenue Through The Roof

As the program continues to grow, staff members seek additional ways to expand the number of classes offered. For instance, most of the usable space and time at the pools is already heavily programmed, with some facilities operating from 7:30 a.m. until 9:30 p.m. daily for the swim team, swim lessons, day-care rentals, public swim and private reservations.

When morning lessons were introduced at one facility and evening lessons at another facility, an additional $28,000 in revenue was generated.

In the first five years of the program, nearly 17,000 participants have generated close to $600,000 in revenue, exceeding the previous eight years of program participants and revenue.

Focusing on the needs of the public and watching not only the program’s bottom line, but the bottom line of participants has helped to effectively serve the community.

Nathan Swanson has worked in various capacities for the city of Garland (Texas) Parks, Recreation and Cultural Arts Department. Since joining the city as a Learn-to-Swim instructor in 2000, Nathan has moved through the ranks to become Senior Aquatic Business Manager. He can be reached via e-mail at

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