Building A Brand

Faced with increasing competition from the private sector, a changing population and a lack of a strong public identity, the Arlington Parks and Recreation Department in Texas decided to take on a branding initiative in 2007. At the time, the department was focused on services rather than image. Staff members often stated that, if the department was doing a better job with its communications program, everyone would know the depth and breadth of its programs and services. When it comes …


This content is reserved for Insiders – readers who subscribe to
PRB (Parks & Rec Business) or Camp Business magazines.

Click here to log in or subscribe
for FREE and receive a FREE Insider account.

For questions or help logging in, call 866-444-4216. Office hours are 7:30 a.m. to 4:30 p.m., Monday through Friday, Eastern Standard

Leave a Reply

Your email address will not be published. Required fields are marked *


HTML tags are not allowed.