Buddy Up

As youth, collegiate, and adult teams huddle in preparation for the next event, the team behind these successful endeavors never stops working. Gulf Shores & Orange Beach Sports Commission (GSOBSC), which promotes a multitude of traditional and unique athletic venues along the Alabama Gulf Coast, is a case study of partnerships at work. Formation “The development of our sports commission began as a willing partnership between the key stakeholders in the community,” says Beth Gendler, vice-president of sales for GSOBSC. …

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