Break The Ice

Over the past few years, interest in ice skating has declined. In response, the San Diego Ice Arena has taken steps to increase its customer flow. Owners of the private company knew there was more to changing the focus of the facility than just opening the doors and making a good sheet of ice. So they focused on creating specialized public programs; the intent was to separate experienced figure skaters from first-time skaters, and to hold different birthday parties for …

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