A Thrilling Payoff

Is it time to start looking at your park like an entrepreneur would? Business owners of outdoor adventures, such as whitewater rafting, kayaking and backcountry hiking, have a vested interest (i.e., their own money) in making a business work. Perhaps your park has a few hidden or not-so-hidden gems that can develop into a revenue stream. Before jumping in, learn what it takes to operate and maintain a high-impact facility–such as a zipline–to determine whether it’s something your outfit can …

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