A Dog-Gone Good Time

Costumes are part of the Woofstock fun! Photo courtesy of Gina Sowell and the City of Chandler Recreation Division

More than 40 items are raffled off each year, and the event raises an average of $4,000 to assist disabled veterans in acquiring trained dog companions.

Who’s In Charge

With three organizations planning Woofstock, one challenge was determining the logistical and funding responsibilities of each agency. City staff took the lead for the event. Duties include managing operations, laying out the venue, securing service and merchandise vendors, planning the activities, and procuring prizes and giveaways.

ASAS’s main responsibility is overseeing the Great Chandler Dog Walk fundraiser and raffle, while MCACC manages specialized vendor areas, such as the Concert for Critters, the Mobile Pet Adoption Bus, and the Neuter Scooter.

From the beginning, local sponsors embraced the event and more than 35 organizations have contributed money, services, or raffle prizes each year.

More than 50 volunteers regularly assist in distributing flyers, soliciting prizes, setting up activities and providing customer service.

The partners also receive support from organizations that volunteer time and equipment to provide the live demonstrations for residents and their dogs.

Shine The Spotlight

Woofstock garners great exposure for the city and the partners’ missions through marketing efforts that include bylined articles, newsletters, posters, social media, and newspaper advertisements. Family magazines publish feature stories and showcase the event on their website calendars.

Channel 12 (NBC affiliate) covers the event for the Saturday-morning news program.

Staff members created a short highlight video for the city’s YouTube channel (www.youtube.com/ChandlerRecreation) to promote the enterprise across social-media channels.

You can even adopt a puppy or dog! Photo courtesy of Gina Sowell and the City of Chandler Recreation Division

With the growing interest from dog owners and the many contributions from sponsors and volunteers, the event partners are committed to producing Woofstock for years to come.

It helps bring more awareness to the needs of disabled veterans, and showcases pet care while demonstrating that family pets can be the central theme of an exciting, free event at a city park.

Hermelinda Llamas is the Special Events Coordinator for the city of Chandler, Ariz. For more information, visit www.chandleraz.gov/woofstock or follow @ChandlerRec on Twitter.


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