Climbing Beyond Recreational Use

Over the past 10 years at Central Michigan University, the 10,000-square-foot Adventure Center in the Recreation, Parks and Leisure Services Administration Department has seen a popularity boom and healthy revenue stream, particularly related to the rock-climbing gym. However, the center also has experienced the ever-so-common “yo-yo” effect as the public’s interest in paying to climb the wall shifts. A handful of “regulars” keeps the doors open, but how to keep people coming back? The answer to this question was addressed, …


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