…And Then There Were None

Why is it the cycle of attendance at a fitness center varies so much throughout the year? In January, everyone makes a New Year’s resolution to lose weight and really get it together. In February, they’re still coming to the gym but not as often. And then, by March and April you’re starting to have to beef up your advertising to convince people to “get the bikini body they’ve always wanted” before summer gets here. It’s an endless cycle that, …

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