Trust: The Currency Of Our Work

I’ve been thinking and talking about trust a lot lately. It usually comes up in conversations I have about the reason why parents choose one camp over another. I believe that reason is trust. This is why it is so important for camp directors to connect with parents at camp fairs, in home shows and through electronic media (blogs, social media, email, etc.), because above selling cool programs, catchy theme week titles or progressive skill development systems, we are selling …

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