This-N-That

Use Facebook To Give Your Camp A Marketing Boost 

What’s your status? Social networking sites like Facebook and Twitter are wonderful marketing tools that, thanks to their popularity, reach just about everyone around the globe.

In an article posted on CampHacker.org, Travis Allison recommends the following tips for camp leaders looking to boost their marketing presence on Facebook:

1. Make sure that your landing page includes a Welcome video, preferably from the campers

2. Include a picture in every post. This will make you stick out on people’s newsfeed

3. Allow Fans to sign up for your newsletter directly on your Facebook Page

4. Post and tag alumni photos weekly

5. Use Facebook ads to draw attention to your camp

6. Most people are on Facebook in the afternoon. Schedule your updates then.

7. Claim your Place. This feature allows you to add where you are to anything you post

8. Ask a question twice a week. A good question about people’s camp experience will draw them back to your page

9. Add the Reviews Application and ask camp families to review you

10. Have a tab that allows people to request more information about camp. This will allow you to gather the information of people interested in sending their kids to your camp.

Free Time: Recommended Reading  

Looking for a good read that is both inspiring and entertaining? Pick up Nancy Kyme’s debut novel-memoir, Memory Lake: The Forever Friendships of Summer, a winner of the 2012 Next Generation Indie Book Award recognizing authors and publishers of independently published books in 60 different categories.

After attending a camp reunion and reflecting on her five pivotal summers at Leelanau for Girls, Kyme was inspired to share her experiences and learned life-lessons.

“Thirty years had passed since my camper days, so I could see very clearly from a point of mature wisdom how the experience had changed the form and direction of my life,” Kyme says.

“Memories came flooding back, in amazing detail, from my years as a teenager in Northern Michigan. For seven weeks at a time, over a five year period, camp had been a home away from home. The friendships made, and the camp’s challenges, had helped me formulate a vision of the adult I wanted to be. I knew I had to write about it.”

Memory Lake hit book stores in July 2011 and became an e-book last January. The book has handily outsold one of Vantage Point Books’ USA Today bestselling authors, says President David Lamb.

Kyme won first place in the “Inspiration” category of the Next Generation competition and gave her $100 awarded cash prize to the Leelanau and Kohahna Foundation.

Inside the front cover of Memory Lake, readers will find a black and white photo of the novel’s nine main characters, who Kyme says have not been together at one time, in the same place, since the photo was taken in 1976. Visit nancyskyme.com.

The Legend of the Bully Slayer

Statistics from the American Society for the Prevention of Cruelty to Children show that each day in America, thousands of children refuse to go to school because they dread the physical and verbal aggression of their peers, and many more attend school in a chronic state of anxiety and depression.

Bullying is not constricted to the perimeters of a school building—children at camp can get picked on for any number of reasons, from being shy to overweight to being uncoordinated.

After having worked in law enforcement handling crimes against children, T.S. Romney began to see and understand what young people had to face when it came to bullying and online harassment. During this time and later as a columnist for a local newspaper, he began working on a book to relieve stress.

The Legend of the Bully Slayer: The Dishonor Roll follows the unfortunate day-in-the-life events of students Alex and Nic, the targets of dodge ball attacks, toilet swirls, name calling, and other hideous methods of bullying.

The plot quickly changes after Alex sees an ad on the back of a school toilet advertising the services of a bully slayer. Alex calls the phone number and a wise-talking third-grader arrives, engulfing Bully Slayer readers in a humorous, yet compelling story that builds confidence and provides the tools needed to deal with bullies.

Written for children, but enjoyed and recommended by adults, The Legend of the Bully Slayer: The Dishonor Roll, is perfect for the camp library.

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