This-N-That

A New Way To Connect

Mukwonago, Wis.—iPad apps are not necessarily a new concept, but apps created specifically for parents by the folks who run children’s camps are, says Brad Robinson, manager of customer experience and marketing for B’nai B’rith Beber Camp, a coed, nonprofit Jewish overnight camp for children ages 7 to 17. Staff members spent three months crafting the content for their app, which serves as a portal for parent information, summer photos, email, and social networking. The “Beber Camp App,” available on the Apple App Store, extends the summer experience.

“We knew there was definitely interest for an app, not only by our parents, but also in the camping world,” Robinson says. “Now that we have this tool, it’s something we can pull out at a conference or during a professional networking opportunity and show others in the industry what we do. The app really shows our camp experience and the quality of products we provide.”

Crafting the perfect camp app requires some work, but it is effort well spent.

“We view feedback as a gift and we created the Beber Camp App in response to what we have been hearing from our families—that they want to be connected year round and they want it to be easy and user friendly,” says Executive Director Stefan Teodosic. “This tool is the first of its kind and we are proud to continue to add as much value as possible to the Jewish summer camp experience.”

The Beber Camp App is a digital version of the “Parent Packet,” which allows parents to complete forms, connect with camp throughout the year, and fill out post-summer surveys. Parents can use the app to log in to their personalized CampMinder account, read the nightly “Director’s Corner” blog, and send emails to their camper.

Giving Consumers A Choice 

Poway, Calif.—It feels good knowing a percentage of your purchase helped out a charity, but it feels better when a larger portion goes to the charity of your choice. Jeff Basford, president of PahaQue outdoor adventure gear, reflected on the goodwill of giving back and decided to extend it to consumers.

PahaQue announces that from every sale of the Cottonwood LT 10×10 Pink Charity shade shelter, $100 will be contributed to one of three charities of the buyer’s choice. The charities are St. Jude Children’s Research Hospital, working to find cures for children with cancer; Rescue Task Force, alleviating suffering and providing support worldwide, from tsunami-ravaged Thailand and Sri Lanka to hurricane-stricken communities in the United States; and Surfers Healing, a foundation for autism.

“I volunteer a lot, particularly with law enforcement in San Diego,” Basford said. “We really kind of struggled with the economy and we’ve been fortunate things now are starting to turn around. When the (January 2010) Haiti earthquake happened, we were approached by the Rescue Task Force asking if we had any spare tents around that they could purchase. Around 1,300 tents went to Haiti and finding out that these tents were going to mothers and their children and that lines of people were formed going down the street waiting for a tent, was just very gratifying. It wasn’t necessarily our tents in Haiti, but it was our efforts that got the tents there.”

The reaction prompted Basford to think further about how PahaQue could give back. Phone calls were made, meetings were held, and it was decided that a new version of the popular Cottonwood shade shelter would be sold solely on the website at the normal retail price, but with a kickback to charities from every sale.

The Cottonwood is a quick set-up shelter, made with heavy-duty polyester fabrics, and a strong, lightweight aluminum frame. It has a peak height of 8 feet, weighs 16 pounds, and packs down to an ultra-compact size. To learn more, visit www.pahaque.com.

An Easy Way To Find And Reserve Campsites

San Diego, Calif.—Active Network, Inc. has made reserving campsites a cinch.

The media company launched free iPhone mobile applications for ReserveAmerica.com and Recreation.gov. The apps allow users to find and reserve campsites at national parks, forests, campgrounds, and other recreation facilities.

With the ReserveAmerica.com and Recreation.gov apps, users can:

∙ View descriptions, details, and photos of the campground

∙ Browse campsites nearest their current location with built-in GPS

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