Think Small For Big Results

Sometimes camp professionals think too big when they are looking for ways to market their programs. Eric Naftulin, of Aloha Beach Camp in California, recently found out that going small can pay off big. He researched small newspapers and magazines in his area, then sent them emails about a new development at his camp. The smaller publications were happy to pass along the news to readers, where a larger newspaper would have considered it too minor. Read about his experience …

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