The Three Knows: Part Two

Last issue, we talked about the Three Knows for Marketing, and how these three elements are important to developing compelling and effective materials for your camp. We also discussed the concept of Holistic Branding — everything you do should contribute to creating an impression and the right one. The Three Knows, combined with Holistic Branding, give your marketing a one-two punch: A keen message and strong marketing materials, designed to work together, will resonate better with your audience than slip-shod …

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