The Tailor

Quick! Who signs 95 percent of your camp’s registration applications? Mom. Who do you think makes the decision as to whether it’s time for her child to go to camp, and which camp to go to? Right again. So regardless of our aims in child development and recreation, we have to sell mom first. Related Article: Designing Your Marketing Budget So what does mom want? Several camps went together a number of years ago and did a novel thing. They …

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