The Power of the Postcard

Successful camp business owners understand the value of building a strong and loyal base of consumers. Most marketing experts will espouse that building relationships with consumers is the most effective and affordable way to ensure a healthy business, but trying to apply that advice to meet the unique needs of a camp business is a challenge. The most obvious strategy that can build strong relationships is to anticipate and offer what campers and their parents need, and when possible, exceed …

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