The Elevator Speech

You meet a parent in line at the grocery store, and you’re wearing a camp shirt. You’re at a friend’s house for dinner, and a couple you’ve just met says, “So I hear you run a camp!” You overhear your part-time receptionist butcher your camp mission on the phone, and you offer to “take that call” for her. Dozens of times each week, we have a chance to tell a potential customer why our camp could be the most important …

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