Take A Bite From Apple

Mike Markkula isn’t a household name. Yet millions of people in the world are impacted by his influence. Perhaps you’d be more familiar with his business partners–Steve Jobs and Steve Wozniak. Markkula was an original investor in Apple. He was responsible for many aspects of what Apple is today. Most importantly, one document: The Apple Marketing Philosophy. This one-page paper, better known as a manifesto of sorts, stressed three points: Empathy: Markkula wrote, “We will truly understand their (the customers’) …


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One comment on “Take A Bite From Apple

  1. dave bell on said:

    Great thoughts and thanks for sharing. You are a great thought leader for summer camp professionals because of your ability to take concepts from other industries and apply them to the summer camp world. Keep up the great work and I look forward to reading more from you in the future.


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