Steps to Jump Starting Your Brand Marketing

1. Gather your data: What do your campers’ evaluations say about the camp store? 2. Re-examine your inventory: How attractive is your logo, and does it communicate your niche, what merchandise sold and what didn’t, how attractive are the colors, what sizes sold out first, can you track the ages of who bought what? 3. Surf the Web to look at other on-line camp stores: What kinds merchandise are being promoted. What is on clearance. What is sold out? 4. …

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