Social Marketing

Used primarily by civic organizations, social marketing, in its purest form, is about researching local community needs and promoting new behaviors to help meet these needs. A myriad of social problems can be addressed by social marketing techniques that create initiatives to prevent teenage pregnancy, increase voter turnout, enhance media literacy, prevent family violence, improve nutritional and exercise habits, and encourage more students to graduate from high school. Camp business owners invest in the social marketing approach because it not …


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