Small Is The New Big

It is that time of year again when camp professionals across the country are making their recruitment plans for next summer. My hope is that this summer, you created a strong foundation by providing a meaningful, impactful, fun and intentional experience for your campers that focused on character development, social growth and skill development. If you delivered all that, your efforts to recruit campers for next year will be much easier. Let me mention that I use the term “recruitment” …


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One comment on “Small Is The New Big

  1. Bruce Gamsey on said:

    I forwarded this article to my marketing company because I told them my goal for 2012 was to focus on more community-minded opportunities to recruit for my day camp. This article summarized those thoughts perfectly! Thanks!

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