Revving Up

Search Engine Optimization (SEO) is a popular term these days, bandied about by online gurus and Web masters from here to Halifax. What it really means is simple–making sure that your Web site is liked by the major search engines, including Yahoo and MSN.. And when we talk about search engines, what we are really talking about is Google, the biggest, baddest dog on the block. Parameters of search engine performance, or what they like and don’t like, are constantly …

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