Retreat With The SMERF Market

Want to increase retreat business? Follow the SMERF acronym to identify the major players in this sector: • Social • Military • Educational • Religious • Fraternal Combined, this market is an $87- to $94-billion industry. However, camps only pick up 11 percent of this business, even though they stand to gain so much by targeting and actively recruiting these organizations. Key selling points for the SMERF market are the location of the camp in proximity to the organization, the …

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