Ready, Aim, Fire!

In the past, I have discussed marketing tools, the ideas behind them, and the reasons to enlist them in marketing campaigns. From branding to technology, I have covered a lot of ground in addressing a variety of marketing issues. The problem–if one can call it that–is all of this information is spread across a couple years’ worth of articles in different issues of this magazine. Think of this current article as a survival kit for those in the jungle of …

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