Programming for Tweens

Way, way back when I started working at Bellingham, Washington Parks and Recreation, (okay it was in 1979), youth programs fell into three age groups. Pre-school activities were geared for 3- to 5-year-olds, while children’s programs attracted 6- to 12-year-olds. The minute children turned 13, they began attending teen programs. However, in the last five or six years, a new group has emerged: tweens. Marketers are flocking to this 9- to 13-year-old age group, described as having the behavior of …

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