Powers Of Persuasion

Camp directors are often limited in advertising funds and must make decisions annually to determine how to get the most for their money. Before deciding where to direct marketing efforts, it is important to identify who influences the decision as to whether or not a child attends camp. In a study of fifth- through eighth-graders in Arizona, Wendy Hultsman found that parental influence was perceived as a greater influence than other groups (other significant adults and peers) in the decision …

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