Postcard Marketing

• A full-year calendar (even highlighting the summer months in red as a subtle reminder).

The reason I like these two is simple: stunning images of natural beauty and practical things like calendars are more likely to hang around on a refrigerator or a kid’s wall, thus increasing the longevity of your message in that household.

So, that’s about it. Postcards–a simple, easy and personal way to stay in touch.

Tim Diering is vice president of marketing at Summer Camp Design, a full-service marketing and design firm dedicated to creating cost-effective marketing and design solutions for summer camps. He can be reached at (800) 957-7175, via e-mail at tim@summercampdesign.com or visit www.summercampdesign.com.

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