Postcard Marketing

While I spend a lot of time in these articles discussing high-tech solutions for marketing your summer camp, I’d like to turn the clock back a little to discuss one of the standards of direct marketing–postcards. Postcards are a simple way to get a message out. With all the concentration on electronic communication these days, using a postcard instead of an e-mail seems more personal and traditional. And since summer camps are in the business of building personal relationships and …


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