Interactive Recruiting

College coaches have a unique understanding of the importance of recruiting. After all, it’s the lifeblood of a successful program. It’s also understood that recruiting is different than marketing. Though both recruiting and marketing employ some of the same concepts, recruiting is an interactive, hands-on, press-the-flesh process. It means finding ways to literally get in the public’s face to tell them your message. Square One Because recruiting is likened to the lifeblood of any college athletic program, that lifeblood needs …

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