If I Had Three Wishes

There’s only one reason kids want to return to camp–friends. Yet when I tour camps and ask what staff members do to specifically help kids make friends, I find out why the average camper-return rate is so low. We think it happens automatically. We focus on “fun” instead. Kids have been making friends “automatically” at camp for decades. But in an effort to be safer, our risk managers have eliminated many of the times and places where kids and counselors …


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