Designing Your Marketing Budget

Knowing how much you are going to spend on marketing is important to the success of any program. That may sound very simple. But for many businesses, summer camps included, the idea of marketing at all, never mind developing an accurate marketing budget, is often one of the last considerations. Why Marketing? Marketing is sometimes viewed like a visit to the dentist: necessary, but dreaded and, in some cases, avoided until it’s too late. Summer camps have traditionally relied on …


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