Camper Recruitment

Strategy #4: Host a “Kids Night Out” and parents can enjoy themselves, too! Send a postcard that announces that the camp will host a “Kids Night Out” that is open to everyone in the community. The event, itself, is also a very effective marketing tool in that “Kids Night Out” could attract both veteran campers and prospective campers to connect with the camp and look forward to attending next camp season.

“Kids Night Out” can be structured so that they can choose to take part in three or four events. Organizing a “Kids Olympics” with their favorite sport events, trivia contests, project adventure challenges, etc., can be a lot of fun and it can also generate excitement about attending the camp, making new friends, and provide a free night out for their parents.

If you decide to offer an extensive program of prizes, refreshments, and have a lot of camp staff to run the activities, you could charge a nominal fee to cover costs.

Also, offering this event during a Thursday night of school vacation week is a great idea. It could be especially good timing during February vacation, where kids have been probably inside for a lot of the week and parents are looking for some “end-of the-vacation” relief.

To make it really easy, you could also offer parents a chance to go to the movies at a “quiet” camp location.

Having parents and campers come back to camp for a night of fun positions your camp product in their minds as their place to return to.

If your summer camp staff can take part in the event, they can renew their relationship with you, the kids, and other staff members that they became friends with last summer. This event can also give parents a chance to get to know that staff members better, too. It really can be a night to showcase the value you offer to the parents and kids who are veterans and to attract new campers.

These are just marketing strategies that can help the camp business owner to build and strengthen relationships with your customers during the off-season.

The idea of connecting with parents, campers, staff members, and people who have never experienced what you have to offer, sends a powerful message that you are invested in them. The ripple effect from these relationships can yield great dividends for many years to come.

Dr. Susan Langlois has more than 25 years of experience as a college professor, athletic administrator, camp director and sport facilities consultant. She is currently the Dean of Sports Science at Endicott College.

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Related posts:

  1. Steps to Jump Starting Your Brand Marketing
  2. The Power of the Postcard
  3. Staff Recruitment – Beyond the Resume
  4. Camper Videos
  5. What’s In Store

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