Brave New World of Marketing

Things sure change quickly. Fifteen years ago, way back in 1991, how many summer camps had a Web site? How many even had access to the Internet? Maybe we were fooling around with Prodigy or Compuserve (anyone remember them?), but for the most part the Net was something for the science-club crowd. But the Internet has proven to be an invaluable tool for most summer camps, and for many, the Web site is the best, first and most efficient way …

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