Regardless of whether a camp requires uniforms, campers love to show their spirit by wearing clothing with a camp logo. This establishes a pseudo-uniform policy, and serves as a great marketing tool. When kids wear camp clothing year-round at school and in their communities, it demonstrates tremendous pride in a camp. This clothing also helps with camper retention. Because camp clothing is a direct reflection on your brand, it must be managed efficiently and effectively. Define The Brand What …
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