Anatomy of a Great Newsletter

Related Article: Camper Recruitment • Understand why you are writing your newsletter. First and foremost, newsletters are informational. But they are also a great way to keep your name in front of your customers and clients. • It’s not about you. Make the information relevant to your campers and their parents. Many readers may lose interest if you go on about personal details, family news, etc. Unless, of course, it’s a family newsletter. • Keep the writing simple. The best …

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