The Camp Business Market Report 2005-2006

Winds of Change

The annual Camp Business Market Report records some interesting trends, particularly in the growth of year-round programming and enrollment rates.

In an effort to quantify the status of the children’s camp market, Camp Business magazine sent out 3,030 e-mail invitations to camp directors across North America.

They were asked to fill out a survey regarding a range of questions about staffing, enrollment, purchasing decisions, operating budgets, profit margins, facilities and other pertinent information.

Of those 3,030 surveys delivered, 79 camps responded, which provides a response rate of about 2.6 percent. The three keystone statistics — type of camp, type of accommodations and years in business — once again mirror the demographics of the 10,000 camps who read Camp Business and surveys from years past So, while not “scientific” in the Gallup style, they are indicative.

We’ll continue to look at these trends when we publish next year’s report, and invite you to follow along with us by taking this year’s report off the shelf and comparing them side by side.

Let us know if you’d like to participate in next year’s survey or have any thoughts on this year’s survey by calling (830) 257-1012, faxing (830) 257-1020, e-mailing editor@northstarpubs.com or logon to www.camp-business.com.

1. What type of camp do you operate?

Traditional 74 85.1%

Specialty 11 12.6%

Sport 2 2.3%

2. What is your camp’s affiliation?

Agency 28 32.9%

Religious 26 30.6%

Independent for Profit 14 16.5%

Independent Not for Profit 15 17.6%

Government/Municipal 2 2.4%

3. How many years have you been in business?

11+ years 73 84.9%

6-10 years 11 12.8%

0-5 years 2 2.3%

4. What type of camp accommodations do you offer?

Resident 40 47.1%

Resident and Day 26 30.6%

Day 19 22.4%

5. Does your camp accommodate special needs?

Yes 44 53%

No 39 47%

6. Age of Campers?

11-14 82 93.2%

6-10 82 93.2%

15+ 71 80.7%

0-5 26 29.5%

7. What is your clientele?

Co-ed 70 82.4%

Girls Only 13 15.3%

Boys Only 2 2.4%

8. What is the average price per week?

$251-500 31 36.5%

$101-250 23 27.1%

$501-1000 17 20.0%

$0-100 8 9.4%

$1000+ 6 7.1%

9. What is your average camper retention rate?

0 – 25% 4 5.1%

25 – 50% 13 16.7%

50 – 60% 16 20.5%

60 – 70% 21 26.9%

70 – 80% 13 16.7

80 – 90% 7 9.0%

90 – 100% 4 5.1%

10. What are your months of operation?

Year Round 37 42.0%

Spring 9 10.2%

Summer 49 55.7%

Fall 9 10.2%

Winter 5 5.7%

11. What facilities do you maintain?

Cabins or Dormitories 61 69.3%

Cafeteria 57 64.8%

Computer lab 12 13.6%

Docks 45 51.1%

Gymnasium 18 20.5%

Lakefront 51 58.0%

Indoor Pool 7 8.0%

Outdoor Pool 39 44.3%

Recreation Center 22 25.0%

Skatepark or rink facility 5 5.7%

Sports fields 56 63.6%

Stables or equestrian facility 34 38.6%

Trails or general landscaping 71 80.7%

12. Do you provide transportation to campers?

Buses 37 42.0%

Vans 24 27.3%

13. What programs do you offer?

Archery/Marksmanship 63 71.6%

Arts & Crafts 77 87.5%

Boating 52 59.1%

Computer Skills 9 10.2%

Climbing/Orienteering 58 65.9%

Music 37 42.0%

Nature/Ecology 68 77.3%

Skatepark 1 1.1%

Swimming 76 86.4%

Team Sports 48 54.5%

Theatre 36 40.9%

Trips/Travel 48 54.5%

14. How many new programs did you add for 2005?

10 + 4 4.7%

7 – 10 3 3.5%

4 – 6 14 16.5%

0 – 3 64 75.3%

Related posts:

  1. 2005 Structure Report
  2. Camp Business iPad, iPhone Apps
  3. Top Programming Ideas 2006
  4. Retreat With The SMERF Market
  5. 2004 Skatepark Report

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