“It’s the Story, Stupid”

When summer is over, some of your campers will ask their parents to sign them up again for next year’s session. And some of them won’t. What’s the difference? Some parents tell all of the friends about your camps, and others don’t. Why? It’s easy if it’s because the kids just didn’t like your camp, or their parents were put-off by your staff being unprofessional or your bathrooms being filthy. But if not that, what? Did you see any of …

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