Ten Tenets of Managing Your Web Site

Related Article: Stuck On The Web 1. Keep the content fresh. Always, always, always provide something that brings people back to your website. This can be a contest, a newsletter, new product/service announcements, event publication, etc. Once you establish a reason for people to continually re-visit your website, you have created a marketing engine that will continue to produce new customers. 2. Remember that people use the Web for information. Don’t get caught up in the latest and greatest Web-based …

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