Category Archives: April 2013

Making Memories

For many kids, youth sports are a defining factor in their lives. Photo Courtesy NAYS

Kim Turner loved competing in track during her high-school days. She thoroughly enjoyed being a member of the school’s cheerleading squad, too. But her favorite memories—the ones that still resonate and are powerful enough to put a smile on her face decades later—are from her days as a youth-sports participant. And those memories have made a defining difference in how she handles the challenge-filled position of director of New Kent County Parks and Recreation in Virginia. “My best memories were … Continue reading

Posted in April 2013, Columns, Issues, Parks and Rec Business, Sports Spotlight | Leave a comment

This-N-That

Field Notes Glasspack, a direct replacement for sand in a swimming pool filter, has received both NSF 50 and NSF 61 certification by WQA. Glasspack is in stock in nearly all 50 US states since 2006. Visit www.glasspackfilter.com. As Gold Medal continues to grow, the company recently purchased a 42,000-square-foot building across the street from its current headquarters in Cincinnati, Ohio; the new building will be used for manufacturing and storage space. Jason Mulcahy was named turf and ornamental market … Continue reading

Posted in April 2013, Columns, Issues, Parks and Rec Business, Voices of Parks & Rec | Leave a comment

Teaching Toughness

There are times in life when you can't just coast on through. © Can Stock Photo Inc. / creatista

Comedian/actor Dennis Leary has written several books that have the same common-sense, knock-you-upside-the-head candor. Also, Leary’s voice can be heard on the Ford truck commercials urging viewers to “listen up” and “get it straight.” He’s become an icon of the tough-guy attitude and the whole “get-over-yourself” mindset. I identify with his pleas to the men in this country to “just stop whining.” In some of his writings, he has actually thanked the former bullies in his life as well as … Continue reading

Posted in A Step Ahead, April 2013, Columns, Issues, Parks and Rec Business | Leave a comment

Aquatic Maintenance Is “Serious” Fun

Lakes and other natural bodies of water need regular maintenance. Photo Courtesy Randy Gaddo

Editor’s Note: This column, “LBWA” (Leadership By Wandering Around), is based on the premise that, in order to find out what’s going on in the field, a parks and rec leader has to leave his or her desk and “wander around” the area of operations, talk to people, ask questions, and kick around ideas with the individuals in the thick of delivering services to the public. So the author will bring up issues and ask the leaders among the readership … Continue reading

Posted in April 2013, Columns, Issues, LBWA, Parks and Rec Business | Leave a comment

Marketing Parks

Survey says! Find out whose using your parks and plan your marketing accordingly.  © Can Stock Photo Inc. / naumoid

A few years ago, we at the Genesee County Parks in Flint, Mich., realized that the citizens didn’t know nearly as much about the parks as we thought they did, and some of what they said they knew wasn’t accurate. Our general advertising simply wasn’t having an impact, so we took a leap and contracted with a marketing firm to help create a brand and campaign—print ads, radio ads, billboards, and a website. People remember the message now. The difference … Continue reading

Posted in April 2013, Columns, Issues, Manager's Toolbox, Parks and Rec Business | 1 Comment